Welcome to Berry's Bait and Tackle

A little history...It all started with a fridge and a handful of worms. Ivan Berry and his wife Marilyn proved to all that know them, that with a little sweat and perseverance, you can accomplish your dream. In the spring of 1972, Ivan and Marilyn began Berry's Bait & Tackle, by selling dew worms from their basement. Marilyn recalls donning rubber gloves and flashlights and heading into the night out on their property, located in the heart of Richmond's farming community, to harvest dew worms. "There's nothing to it - see a worm, pick it up." Their children, Mike and Michele, would often tag along to help mom collect worms. "We had a fridge out on the driveway, with a jar for fishermen to leave their payment - it was an honor system" said Marilyn. "Then, guys started asking if we had any weights or hooks for sale, so we started carrying a small supply of tackle. Before we knew it, our little business had to move from our basement into the garage!"

 Eventually, the Berry's learned how to make a variety of roe bait in addition to packing worms. Soon they were supplying many service stations with all of their bait products. Meanwhile, the store continued to grow. Mike began working in the store, then Len Marshall, who would eventually become a partner in this growing family business. (Many of Berry's regular customers actually mistake Mike and Len for brothers!) Finally, Michele joined the team to make it a true family business.