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Introduction
At Berry’s Bait & Tackle respecting the privacy and safeguarding the personal information of our customers is a commitment that is fundamental to our business and central to the trust Canadians have in our brand.
This online privacy statement explains why we collect personal information from you, how we use it and the steps we take to ensure your privacy is protected when visiting berrysbait.com.
 

Why we collect personal information
Berry’s Bait & Tackle collects personal information from you only with your knowledge and consent to help meet our commitment to provide excellent service and to continuously improve your experience on our website. The personal information we collect may include your name, email address, mailing or business address and phone numbers, but may include other information when needed to fulfill your request.

We collect this information to allow you to purchase or register for certain products, services and applications and complete those transactions; to enter contests; to subscribe to email newsletters; and to provide you with services or information that may be of interest to you.
The type of personal information we collect falls into 5 categories:

User ID and passwords:
Provides you with access to your profile and protected content.

Account information:
Tells us who you are, how to contact you, and shipping or billing information. Your account information also contains information you have provided to us, such as your email and preferences.

Customer feedback and support:
Provides a mechanism for requesting information from Berry’s Bait & Tackle. This information also provides us with insight on how we may improve our products and services to meet your needs.

Email correspondence:
Used to respond to your inquiries of all kinds. With your permission, may also be used to communicate information about Berry’s Bait & Tackle and our products and services.

Transactions:
Shows us which products and services you have requested. We will not use, disclose or retain payment information (e.g. credit cards numbers) except as required under law.

To help prevent fraud and identity theft, some of our online services, use a third-party service provider to validate your identity through an online authentication process. While you are required to provide personal information, this information is not collected by the third-party service provider and Berry’s Bait & Tackle does not have access to the personal information.
 

Collection of non-personally identifiable information
The Berry’s Bait & Tackle website automatically collects non-personally identifiable information from you when you visit our site. This includes click stream data, your Internet Protocol (IP) address and information collected through the use of cookies, as explained below. Berry’s Bait & Tackle aggregates this information about your visit with those of other visitors. You are not personally identified in any way.

• Click stream data
This data includes general log information (click stream) such as the full Uniform Resource Locator (URL) of the pages you accessed on Berrysbait.com. We also collect referral and aggregated "click-through" statistics such as page views, unique visitors and time spent on the website. This information helps us provide you with a continually improving and enhanced online experience, including the ease and speed of navigation to help you find the products, services and information you need.

• Internet Protocol (IP) address
This is the address used to connect your computer to access the Internet. This information may be used to investigate unauthorized attempts to access, alter or delete data, the spreading of viruses and other illegal intrusions to the website.

This information helps us provide you with a continually improving and enhanced online experience, including ease and speed of navigation to help you find the products, services and information you need. We also use this aggregate information for research and analytical purposes to better understand how people are using our website. For example, it allows us to enhance popular web pages and to modify or discontinue those that are not needed.
 

When do we disclose personal information?
Your personal information will only be used or disclosed for the specific purposes for which it is collected or as authorized by law. For example, Berry’s Bait & Tackle must maintain website security, which includes the investigation of unauthorized attempts to access, alter or delete data, the spreading of viruses and other illegal intrusions. This could result in disclosures to law enforcement agencies.
We may also use your personal information to send you information about Berry’s Bait & Tackle.

What are your choices?
At any time you can have your name removed from our mail or email marketing lists. You may opt-out by editing your online profile or by contacting our Customer Support team at: berry@berrysbait.com.
 

How you can access your personal information
You can access your personal information by contacting the Customer Support team at: berry@berrysbait.com.
 

How do we protect your personal information?
Berry’s Bait & Tackle uses well-established technology to protect the security of your online personal information and your personal content.


While we are committed to maintaining the security of your information, you play an important role in helping us meet this obligation. Never reveal your username, password or authentication question to anyone.

Encryption
Encryption is a way of "scrambling" electronic information for transmission. 128-bit encryption is the strongest, most secure form of encryption that is generally available in Internet browsers on the market in North America today. That's why we require all of our customers to use a browser that supports this level of encryption.
Many areas of the Berry’s Bait & Tackle website require 128-bit encryption. Your browser may use symbols such as a key or a padlock icon to show you when you are in a secure area. For more information about the encryption capabilities of your browser, use the browser's HELP menu.

In general, if your browser's encryption level is not high enough, you will not be able to use many of the Berry’s Bait & Tackle website services.

Firewalls
A firewall is an "industrial-strength" combination of hardware and software designed to separate the Internet from our internal computer systems and databases. All Internet data flows through a series of safety checkpoints on its way to and from our internal systems so that only authorized messages and transactions enter our computing environment. These firewalls also help to prevent unauthorized access to our computer systems from outside.

Viruses
A software virus is a computer file which, when installed (either from a disk or by downloading it via the Internet), can cause damage to a computer. Some viruses are relatively harmless and display annoying messages; others can seriously damage your computer and the information on it. If you choose to download files from the Internet, you should be aware of the risk of viruses.
New viruses continue to be detected on the Internet. If you choose to download any files available through links from this website, please take reasonable and appropriate precautions to scan for computer viruses.
 

How we use cookies and web analysis tools
Berrysbait.com contains links to other websites. While Berry’s Bait & Tackle takes measures to ensure that the links on our website are to reputable and well-established companies, we are not responsible for the privacy practices of those websites. We encourage you to learn about the privacy practices of those websites.

Click stream data
Click stream data includes general log information (click stream) such as the full Uniform Resource Locator (URL) of the pages you accessed on the Berry’s Bait & Tackle website and the Internet Protocol (IP) address used to connect your computer to the Internet. We collect click stream data in addition to referral and aggregated "click-through" statistics such as page views, unique visitors and time spent on the website.

Cookies
A "cookie" is a piece of data that a web server creates when you visit a website. This data is typically encoded information about how and when you use a site. It is placed on your PC in the form of a small text file. Cookies cannot carry viruses or other damaging data.
 

Children's personal information
Berry’s Bait & Tackle does not knowingly collect personal information from children under the age of majority without the consent of a parent or guardian.

Links to other sites
While Berry’s Bait & Tackle takes measures to ensure that the links on our website are to reputable and well-established companies, we are not responsible for the privacy practices of those websites. We encourage you to read and become familiar with the privacy policies of those websites before you volunteer any personal information.

How to reach us
Should you have any additional questions or concerns related to the Berry’s Bait & Tackle Online Privacy Statement or our privacy practices please write to berry@berrysbait.com or the Berry’s Bait & Tackle , 14651 Westminster Hwy., RICMOND BC V6V 1A4.